Who is “Benny the Book”?


Jerry Leberfeld began life as a poor Jewish kid in Rockaway Beach, NY and ended up an entrepreneur who counts politician, business icons and celebrities as the same kind of friends as the guys he hung out with at the corner candy store.

His fascinating memoir, Can’t Is Not An Option may be purchased on Amazon.com.  In it, Jerry shares details of his early life and the value system that got him successfully through experiences that most people would have found impossible to navigate – thus the title of the book.  And if you want to know where “Benny the Book” got his iconic nickname, you’ll have to buy the book!  We think you’ll be glad you did.

book cover


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